JobsStat

Although large scale career search engines are still popular, many hiring mangers are utilizing the web in other ways to attract applicants for entry level jobs. Social networking sites have become extremely popular. According to Reynol Junco and Jeanna Mastrodicasa, co-writers of the book Connecting to the NetGenration: What Higher Education Professionals Need to Know About Today’s Students in 2007, 76 percent of people from Generation Y use these websites and instant messages and 75 percent of college students have Facebook.

Because of this rising popularity, many employers are now posting their entry level jobs on one or another social networking sites. Many businesses even have their own profiles on Facebook. Even job search engine sites like Careerbuilder.com have created their own Facebook page to get the word out about entry level jobs, knowing that this increasing the likelihood of students seeing them.

Another way that employers are now listing entry level jobs and internships are on blogs. Junco and Mastrodicasa found that 28 percent of Generation Y writes their own blog and 44 percent read them regularly, making this a great way to attract younger workers.

Employers are also becoming aware of things like Twitter. Some employers now have their own accounts on this site that sends updates to subscribers phones via text messages. Any user who wants to receive announcements can have information about entry level jobs and internships sent directly to their phone. With 94 percent of this generation owning a cell phone, according to Junco and Mastrodicasa, this is an easy way to catch the attention of students and recent graduates.

Businesses will likely begin to rely even more on the internet and social networking to attract attention for entry level jobs as the next generation begins to enter the workforce. These individuals are expected to be even more attached to the hip with technology.